Definition of PageRank

PageRank (PR) is an algorithm developed by Google founders Sergei Brin and Larry Page (hence the name PageRank®) to weight the value of a web page on the Internet.

The basis of the value is the linking structure of a website. The more links that link to a particular web page, the higher the weighting of that page. If the referencing websites also have a high weighting (or high PageRank®), this effect increases again.

Contrary to opinion, the PageRank® has no direct relation to the position on the SERP. This means that the results of a PR5 page do not necessarily have to appear before the results of a PR3 page. Our experience has shown that a high PageRank® is not the only thing that matters.

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