Website analysis by SEO Deutschland

With our website analysis, we reveal any weaknesses and untapped optimization potential of your internet presence

A website must always meet the needs of users and Internet search engines. In addition to usability, the degree of search engine friendliness also plays a major role in the success of the project.

The crawlability of the page content and, based on that, an optimal indexing of the contents are the basis for users to perceive the offer at all. At the same time, our website analysis provides an optimal basis for off-page optimization.

Your contact person

Khalil Agheli Zadeh
executive director
Khalil Agheli Zadeh
executive director

page title
The title of the HTML page should always be a short and accurate description of the page content. If possible, use keywords. But do not distort the true purpose of the title when using the search terms.


<title>Ramona’s online shop for umbrellas and rainwear</title>

Always use the Description and Keywords meta tags on the pages. Use different descriptions and search terms on each page.


<meta name=”description” content=”Supplier of high quality umbrellas and rainwear at top prices.“>

<meta name=”keywords” content=”umbrellas, rainwear, rain, rain coat, dropship“>

Titles / title lines

Use title lines. Many search engines attach great importance to the titles in the text. Make sure that the titles contain keywords.

Use one <h1> tag per page for the most important keywords, use different title tags (<h2>,<h3>, etc.) for supporting the main title and additional variations of the keyword.


<h2>Coloured Umbrellas</h2>
<p>… Information about colourful umbrellas…</p>
<h2>Compact umbrellas</h2>
<p>… Information about compact umbrellas etc etc…</p>

Page content
Make sure the texts on your web pages contain your keywords, as well as colloquial variation of the terms that users might be looking for. Choose the frequency of your search terms in the text wisely. The keywords should be present in the text a few times; if you repeat them too often, the texts are usually unnatural or less appealing. Try to discreetly distribute your keywords in the text without making it obvious to the reader.


<p>Buy umbrellas and rainwear at outrageously low prices at umbrella discounters.</p>

Please note that text contained on images and graphics can not be captured by search engines.

Use all of these hints in a moderate manner. For example, if you put hundreds of keywords into the meta tag or peg up your page with bold headings and phrases, those methods quickly lose their effectiveness (and may even be negative). In order to ensure the greatest possible impact on your project, all instructions should be used wisely.

Incoming links (backlinks)
Backlinks, ie getting in-depth links to your web pages, is one of the most important components of search engine optimization. Besides the positive side effect that causes the link to the interested users to visit your page, incoming links have the following advantages:

Search engines robots follow links between websites. The more inbound links you have, the more robots will visit your page.
Many search engines value links, so references to your page as a "vote" for your page. With the conclusion: If many websites refer to your page, this must have a high quality. Google's PageRank is a system for rating and counting links.

The general direction is: The more backlinks you can get, the better. Getting more referral links (backlinks) should be one of your main concerns when optimizing your site.

Important: Before you start the linkquest for your website, read the following article and follow the instructions and warnings.

Control of incoming links
You can use the services of search engines or special online tools to find out how many websites refer to your pages. On Google itself, the query works as follows:

link:Your URL (Example:

Note: Google is considered unreliable when answering backlink queries. But fortunately, there are other major search engines, such as Yahoo.

Natural links
There is a reason represents the opinion that the content is the essence of a page.
The best way to get inbound links is to create websites that other site owners are happy to refer to. These so-called natural links are the true proof of the benefits of the Internet as a wide-spread information medium. With one click you can deepen your knowledge and discuss specific backgrounds.

Furthermore, natural links have the following advantages:

You do not have to do anything (other than to create interesting or valuable content).
They are free and you do not have to set a backlink from your own page.
The links are from different domains and with different link texts.
The referring pages usually have similar themes (the importance of this fact will be explained).

Maybe you are one of the lucky site owners who just got enough natural links about the topic. The bulk of the site operators will not be able to get around a reasonable link acquisition to increase the link popularity of its domain.

There are many ways to get referring links to your own website. Some of them are acceptable and others are against the guidelines of some search engines. Using the wrong methods could uncover the search engines, which in turn would lead to a punishment of your site.

Acceptable methods for the acquisition of referring links
(short link acquisition)

These methods, applied sensitively, are all permitted ways for the link acquisition:

Register your page with catalogs and directories.
Get in touch with other similar page owners and inquire about a link exchange.
Use the URL of your page as part of your signature in discussion forums and news portals. Make sure your signature is short and do not spam! That means: Your forum posts should really contribute something to the discussion of the topic and please do not write posts / posts only with the goal to publish your signature.

Unacceptable methods of acquiring links

There are no official laws, rules (except the search engine guidelines) or definition of an unacceptable link acquisition method. However, the following examples would hurt your ranking rather than your link popularity.

Links from link farms. A link farm is a page that allows you to publish your URL without it becoming part of a structured and useful directory. Search engines hate link farms, and if links to your page exist on such link farms, it could, in the worst case, result in your site being banished from the search engine index.
Purchased links. Some websites sell links from sites with a high PageRank value. This can be very effective, but also dangerous! The search engines like Google penalize pages that are guilty of such an offense.

To have a real chance to be noticed by the search engines, at least some referencing links are required.
Being without referring links is a huge disadvantage for a website. The more “real” backlinks your page gets, the better your search results will be.

Advanced optimization measures
The already mentioned optimization measures are based on the requirements of search engines and their functionality. They should serve as standards and at the same time form the basis for optimal indexing. But there are also other promising measures of search engine optimization.

About the ways how one can achieve its goal as SEO can, as a glance at the relevant blogs and forums shows, argue excellently.
Nevertheless, it pays to learn as much as possible about the various approaches and trends in search engine optimization and spend some time to determine the appropriate method for your own website. In most cases a combination of the different methods is the best choice.

For the sake of simplicity, let’s divide the different approaches of search engine optimization into two areas:

Content based methods: building and optimizing content on your website.
Non-content Search Engine Optimization: All optimization methods which are not related to the current content of the website.

Which of the two methods represents the royal road in search engine optimization is a regular topic of discussion in SEO circles.
In general, there are vehement advocates of one or the other theory, which read:

The content is crucial. Or: The content is secondary.

Since you can achieve significant success with both, let’s call it philosophies, and both approaches contain very obvious aspects, parts of both philosophies should also be included in your strategy. As a rule, every success-oriented webmaster should try all methods carefully to find the optimal balance between the different strategies for their own success.

Content based search engine optimization
This approach focuses on the principle that the content of your page is the only thing that matters. The following assumption lies behind:

If I produce unique and high-quality content (texts, functions, tools, etc.) and combine them with a distinctive layout, then I will be rewarded with the appropriate high-level results.

The core of this theory says: The good content generates attention and thus inevitably also referring links and other referrals will emerge.

The increasing popularity of the domain you reach, in contrast to other methods of search engine optimization, in a natural way. The results obtained with such organic growth are more durable, robust and reliable than the results of other optimization methods.

This methodology of search engine optimization is best suited for websites with a lot of content and, above all, unique content. For example, if you run a website about the Lower Saxony Reindeer Breeders Association, then you probably have a lot of content on a topic that is not well represented on the internet.

In this case, if you have a moderate amount of content and a small number of links from other websites, you will get good results in the search engine results pages. If your website is a more popular topic, you will have to do more to succeed.

The page includes, for example, contributions to insurance and financial products. This is a very busy subject area on the Internet, with thousands of websites with almost the same facts. In such a highly populated field it is extremely difficult to achieve good results in the ranking, even though it is still possible.

An increase is experienced again in the top keywords. For example, if you have a content page about mobile or gambling. Here you enter a field that is so heavily contested that you can do nothing with content alone.

The content alone is sometimes not enough to achieve good results in the results of the search engine, but in any case, it brings you many advantages over other competitors.

Create content
Some site operators believe that your website is not based on unique or specific content and that they are at a disadvantage right from the start. This applies in particular to operators of commercial websites.

For example, the owner of an online electronics store will complain that his content is unlikely to be unique (his prices perhaps) and he must rely heavily on the use of non-content based optimization measures to attract potential customers’ attention.

Unfortunately, the respective search engine optimization and webmasters generally lack creativity here. You can create content (ie texts) for nearly every known topic.

For example, running an online store for household goods. Then write advice on the individual devices, buying advice on choosing the right machine, care instructions, small repair instructions and a glossary of key terms. Let your imagination run wild.

In addition, you can search for recipes for the preparation of some of your machines, or make inquiries about the history of device types and publish them on your pages. You may find these suggestions unconventional. But you will be surprised how big the influence of such measures can be.

Please keep in mind that it requires some motivation and some enthusiasm to create engaging and unique content.

Quality or quantity
It’s not just the quality that counts, the quantity is also very important. There are always many variations of search terms and a large number of keyword combinations that people use to find specific topics. The more text your domain contains, the more likely it is that some of your text matches the exact search query.

Some search engines also attach great importance to the quantity (indexed pages). With the assumption that behind large Internet presences also the appropriate resources stuck and thus a certain degree of quality is offered.

In short it is not a question of quality or quantity. You just have to try to get as much quality text as possible.

Content-based search engine optimization is usually a cumbersome affair and, especially at the beginning, successes come late. For some websites it might also be difficult to create enough content to be really efficient. In any case, you will receive the best and longest lasting results. And while other SEO methods often rely on others to help increase the popularity of your domain, content-based search engine optimization lets you write the text yourself.

Search engine optimization without content
The main features of this philosophy are that it does not depend on the content of a website, but how it is optimized. Even though the content is really good quality, sometimes content alone is not enough to end up in the top of search results. That’s why some webmasters and search engine optimizers used other methods to increase the ranking of their domains. For simplicity, we call all these methods non-content search engine optimization.

The basis of non-content search engine optimization is an exact knowledge of the methodology and the algorithms of the search engines. In addition, one should have a good understanding of the technical working methods of search engines. If you know, for example, how Google’s PageRank is calculated, you can design websites exactly according to the specifications in order to achieve the highest possible PageRank. Which in turn is reflected in impressive results on the search results pages.

These are much higher mathematical requirements than content-based search engine optimization. But once you’ve figured out how the equation is made, you can use these components to achieve top rankings for your pages.

The skills and basic requirements you need to bring as non-content SEO, are far beyond the knowledge that we can convey to you, for example, with our guide. To be successful in this area requires a lot of relevant experience, laborious work and knowledge of how specific actions work.

As search engine technology continues to evolve, you too must constantly adapt to the latest developments. This can be very tedious and time-consuming, but also (in the case of incoming successes) have fun.

To help you get started, here are some non-content SEO methods:

Try to get inbound links from websites with a high PageRank value.
Lay the foundation for a high PageRank value with your navigation structure and internal linking.
Provide the link text of backlinks leading to your domain with your desired keywords.
Use paid methods to list your page on search engines or advertise on large portals.

Ethical concerns
There are some concerns with search engine optimization for websites without really relevant information or purely commercial orientation, and some even have ethical concerns.

Google itself, in its guidelines for webmasters, speaks of avoiding tricks to improve your search engine ranking. And Quote: You should not feel bad about explaining the course of action to the owners of a competing website.

Especially in the SEO sector, many search engine specialists who are in the service of well-known agencies or companies are likely to have problems explaining their approach to their competitors. In general, why should companies or freelancers divulge their secrets to success?

Google does not necessarily mean in this respect the real explanation of your approach to the interested public. That remains reserved to the top SEO’s in Germany and the paying audience of appropriate seminars (and even here not everything is being told).

It is rather a consideration of your approach in terms of the categorical imperative of Kant meant. Or as Google puts it so nicely: Would I do that if there were no search engines?

Any action to improve the ranking of a page should always be considered in terms of its proportionality. A popular link always places certain requirements for a website and its contents.

The discussion about non-content search engine optimization has been around ever since the first SEOs or webmasters pushed such pages to the top of the SERPs, which would otherwise have never made it without their involvement. Unfortunately, the truth is again more complex and the degree between ethically correct and incorrect action is also extremely narrow.

Nevertheless, there are very clear guidelines that you should follow to avoid excluding your pages from the index.

Do not use misleading keywords or keywords that are not relevant to the content of your page.
Avoid pages whose content is actually made up of more or less meaningful stringing together of keywords.
Never use misleading cloaking or doorway sites to disguise the true content of your site.
No duplicated content!

As I said, there is a fine line between legitimate search engine optimization and the spamming of search engines.