The corporate blog as a modern form of online marketing
The five golden rules of the corporate blog
Corporate blogs offer companies an excellent opportunity to communicate with their customers or interested internet users. The direct interaction with the customer contributes a lot to customer retention and customer acquisition.
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On the Internet, blogs (weblogs) have a great appeal to people. More and more, this modern form of online communication displaces the conventional sources of information on the Internet. A corporate blog can also play an important role as a source of information through interesting and qualified contributions.
There are actually only five basic rules to follow when operating the corporate blog:
If you follow these simple rules, then the Corporate Blog is an effective and powerful tool for online marketing and customer care.
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