Definition of terms Search engine marketing

The main thing about search engine marketing is to increase the visibility of an Internet presence in the results of Internet search engines, to the relevant search terms.

The efforts are divided into two main areas:

• Search Engine optimization
• Search Advertising (Paid Listings, Sponsored Links)

While Search Engine Optimization focuses on improving the results in the organic search box, search engine advertising is an action in the embedded ad space of Internet search engines.

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